Beer drinkers in Rome once swamped Colosseum with barrels, now they drink alcohol-free

The Catholic Church has been taken to task for a lack of efforts to protect some of Rome’s most famous structures in recent years, but at least one place is lucky to be immune….

Beer drinkers in Rome once swamped Colosseum with barrels, now they drink alcohol-free

The Catholic Church has been taken to task for a lack of efforts to protect some of Rome’s most famous structures in recent years, but at least one place is lucky to be immune.

Roman beer-makers Adnams became beer-guzzling tourists to avoid crowds when the crowds hit the Colosseum. The low-alcohol beer has become a crowd-pleaser at the historic venue, which is the third-highest tourist attraction in the city, after the Pantheon and the Trevi Fountain.

“They can’t get round it, and that would never work for a sparkling wine,” Edie Marchant, one of the Adnams bosses, told the Times. “It’s so intoxicating.”

But will people keep enjoying it if an alcohol-free adnams beer were to be offered? The company hasn’t commented on the potential innovation.

Meanwhile, the Colosseum was also recently frequented by an X-rated Russian couple on the “Flayetá,” a new social media phenomenon that has the mysterious ability to pair fans with famous couples. A group of online “flayeers” have traveled to Rome for a night out on the town, looking for matches.

If they feel like listening to a band on the far end of the venue, they can provide a short description of themselves, and will be paired up with a featured “flayal.” And not surprisingly, they’re hoping to impress the Colonel.

Editor’s note: The video below contains strong language.

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